City of Sturgis
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Rally & Events Department
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Jerry W. Cole
Rally & Events Director

Tammy Bohn
Marketing Director

Tanya Neuschwander and Autumn Lyons ()
Events Associates

1040 Harley-Davidson Way
Sturgis, SD  57785

Ph: (605) 720-0800
Fx: (605) 720-0801

Monday - Friday
8:00 am - 5:00 pm
The Rally & Events Department was formed to facilitate the needs of visitors and vendors during the annual Sturgis® Motorcycle Rally™, the Mustang Rally, Camaro Rally, Cushman Rally, Sturgis Supermoto and many other special events that take place throughout the year. The Rally & Events Department is responsible for coordinating special event operations within the city limits that include leasing city owned properties, coordinating vendor permits and leases, processing requests for city services and promotional efforts.

To learn more about the Sturgis® Motorcycle Rally™ visit our Official Sturgis® Motorcycle Rally website. 

Our Staff
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Future Rally Dates

EVENTS - Contact Us
If you are interested in scheduling your next event in Sturgis, we would be happy to work with you.  Whether your event is a day or a week, we can provide information about upcoming schedules, what amenities we can offer and how to get started with your planning process. 

Sturgis Motorcycle Rally
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The Annual Sturgis® Motorcycle Rally™ turns our town of 6,800 into a city of over 450,000 each year.  In 2015 we hosted the 75th Annual Rally with an estimated attendance of 739,000!

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burn outs, stunt riding, great food and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Future Dates: 
August 8 - 14, 2016 (76th Anniversary)
August 7 - 13, 2017
August 6-12, 2018


Sturgis Supermoto

In September of 2013, Sturgis held the first annual Sturgis Supermoto on the streets of downtown Sturgis.  Race fans lined the streets to cheer for their favorite professional and amateur racers on a design specific urban track.

This two day racing event caused quite a stir in the Supermoto community and so it has become an annual event!  You can get a taste of racing excitement by visiting the Sturgis Supermoto Facebook page to view photos and videos.

The 2016 Sturgis Supermoto will be scheduled soon - we hope you can join us!

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Mustangs fill five blocks of Main Street for the Show N Shine.

Sturgis Mustang Rally

If you are a fan of fast cars, don't miss the Annual Sturgis Mustang Rally held each Labor Day weekend. Lengendary Sturgis Main Street is filled to capacity with Mustangs from all over the United States.

Drifting, drag racing, show & shine, parades, poker runs and more keeps motoring enthusiasts busy all weekend.

The 2016 Sturgis Mustang Rally will be Labor Day weekend - make your plans to attend today!


Cushman Rally

Everyone has fun when they're in Sturgis.  In 2010 the city hosted the Cushman Club of America.  The group had tours, poker runs, a show n shine and a banquet.  We had as much fun hosting the event as the members had riding! 

We're looking forward to their return in the near future.

If you would like to hold your next event in Sturgis please let us know.  If your organization would like to be an official sponsor of our events please contact our office to discuss the many sponsorship opportunities available.

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Sturgis Camaro Rally

Summer in Sturgis kicks into high gear at the Annual Sturgis Camaro Rally.  This event is all about the cars - vintage to new.   Camaro owners gather together in downtown Sturgis to enjoy drag racing, auto cross, poker runs through the beautiful Black Hills and a show & shine on Legendary Main Street.

The 2016 Sturgis Camaro Rally will be held June 23 thru 26.  

contact us
City of Sturgis,1040 Harley-Davidson Way, Sturgis, SD, 57785 • Ph: (605) 347-4422 • 

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