City of Sturgis
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Rally & Events Department
Brenda Vasknetz
Rally & Events Director

Autumn Lyons
Assistant Rally & Events Director

Tanya Neuschwander
Events Associate

1040 Harley-Davidson Way
Sturgis, SD  57785

Ph: (605) 720-0800
Fx: (605) 720-0801

Monday - Friday
9:00 am - 4:00 pm
In 2002 the City of Sturgis formed a Rally Department to facilitate the needs of visitors and vendors during the annual Sturgis® Motorcycle Rally™, the Mustang Rally, Camaro Rally, Cushman Rally, Sturgis Supermoto and many other special events that take place throughout the year. The Rally & Events Department is responsible for coordinating special event operations within the city limits that include leasing city owned properties, coordinating vendor permits and leases, processing requests for city services and promotional efforts.

To learn more about the Sturgis® Motorcycle Rally™ visit our Official Sturgis® Motorcycle Rally website.

Our Staff
Web Cams
The Brick Project
Future Rally Dates

EVENTS - Contact Us
If you are interested in scheduling your next event in Sturgis, we would be happy to work with you.  Whether your event is a day or a week, we can provide information about upcoming schedules, what amenities we can offer and how to get started with your planning process.

Sturgis Motorcycle Rally
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The Annual Sturgis® Motorcycle Rally™ turns our town of 6,800 into a city of over 450,000 each year.  In 2015 we will be hosting the 75th Annual Rally with predicted attendance numbers from 750,000 to 1Million!

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burn outs, stunt riding, great food and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Future Dates: 
August 3 - 9, 2015   75th Anniversary!
August 8 - 14, 2016
August 7 - 13, 2017


Sturgis Supermoto

In September of 2013, Sturgis held the first annual Sturgis Supermoto on the streets of downtown Sturgis.  Race fans lined the streets to cheer for their favorite professional and amateur racers on a design specific urban track.

This two day racing event caused quite a stir in the Supermoto community and so it has become an annual event!  You can get a taste of racing excitement by visiting the Sturgis Supermoto Facebook page to view photos and videos.

The 2015 Sturgis Supermoto will be September 18 thru 20 - we hope you can join us!

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Mustangs fill five blocks of Main Street for the Show N Shine.

Sturgis Mustang Rally

If you are a fan of fast cars, don't miss the Annual Sturgis Mustang Rally held each Labor Day weekend. Lengendary Sturgis Main Street is filled to capacity with Mustangs from all over the United States.

Drifting, drag racing, show & shine, parades, poker runs and more keeps motoring enthusiasts busy all weekend.

The 2015 Sturgis Mustang Rally will be September 1 thru 6 - make your plans to attend today!


Cushman Rally

Everyone has fun when they're in Sturgis.  In 2010 the city hosted the Cushman Club of America.  The group had tours, poker runs, a show n shine and a banquet.  We had as much fun hosting the event as the members had riding! 

We're looking forward to their return in the near future.

If you would like to hold your next event in Sturgis please let us know.  If your organization would like to be an official sponsor of our events please contact our office to discuss the many sponsorship opportunities available.

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Sturgis Camaro Rally

Summer in Sturgis kicks into high gear at the Annual Sturgis Camaro Rally.  This event is all about the cars - vintage to new.   Camaro owners gather together in downtown Sturgis to enjoy drag racing, auto cross, poker runs through the beautiful Black Hills and a show & shine on Legendary Main Street.

The 2015 Sturgis Camaro Rally will be held June 25 thru 28.  

News Flash
2015 Sponsorship Program Presentation
On March 23, the City Manager presented an overview of the City's Sponsorship Program. The open house was held at the Sturgis Community Center and was attended by many area business owners and residents. Read on...
City Park Venue Open House Scheduled for This Saturday
The Rally and Events Department will host an open house this Saturday, March 28 at 5:00 p.m. at the Fire Hall. City staff and organizers will provide information related to the events scheduled to take place in the City Park during the 2015 Rally.
Whitewood Campground and Event Center Named Official Campground of 75th
Sturgis, SD – March 12, 2015 – The City of Sturgis is very excited to announce a partnership with Whitewood Campground and Event Center located at 596 Whitewood Service Road, Whitewood, SD. Full Press Release...
J&P Cycles Announces Year Around Retail Store in Sturgis
3/11/2015 J&P Cycles today announced the opening of a year around retail store at 1650 Lazelle in Sturgis. J&P has been at this location during the annual Motorcycle Rally for many years. Following a facelift of the current building both inside and Read on...
Main Street to Close Earlier for 2015 Rally
After several public discussions and requests for comment from business owners and the public, the Sturgis City Council made the decision to close Main Street two days earlier than normal for the 2015 Motorcycle Rally. Read on...
contact us
City of Sturgis,1040 Harley-Davidson Way, Sturgis, SD, 57785 • Ph: (605) 347-4422 •