City of Sturgis
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Rally & Events Department
Brenda Vasknetz
Rally & Events Director

Autumn Lyons

1040 2nd St.
Sturgis, SD  57785

Ph: (605) 720-0800
Fx: (605) 720-0801

Monday - Friday
9:00 am - 4:00 pm
In 2002 the City of Sturgis formed a Rally Department to facilitate the needs of visitors and vendors during the annual Sturgis® Motorcycle Rally, the Mustang Rally, Camaro Rally, Cushman Rally, Sturgis Supermoto and many other special events that take place throughout the year. The Rally & Events Department is responsible for coordinating special event operations within the city limits that include leasing city owned properties, coordinating vendor permits and leases, processing requests for city services and promotional efforts.

To learn more about the Sturgis® Motorcycle Rally visit our Official Sturgis® Motorcycle Rally website.

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The Brick Project
Future Rally Dates

Contact Us
If you are interested in scheduling your next event in Sturgis, please contact our office. Whether your event is a day or a week, we can provide information about upcoming schedules, what amenities we can offer and how to get started with your planning process.

Sturgis Motorcycle Rally
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The Annual Motorcycle Rally turns our town of 6,800 into a city of over 450,000 each year.  In 2013 we celebrated 73 years of motorcycling fun. 

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, burn outs, stunt riding, great food and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Future Dates: 
August 4 - 10, 2014
August 3 - 9, 2015   75th Anniversary!


Sturgis Supermoto

In September of 2013, Sturgis held the first annual Sturgis Supermoto on the streets of downtown Sturgis.  Race fans lined the streets to cheer for their favorite professional and amateur racers on a design specific urban track.

This two day racing event caused quite a stir in the the Supermoto community and the City of Sturgis quickly made plans for 2014.  You can get a taste of racing excitement by visiting the Sturgis Supermoto Facebook page to view photos and videos.

The 2014 Sturgis Supermoto will be September 13 and 14 - we hope you can join us!

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Mustangs fill five blocks of Main Street for the Show N Shine.

Sturgis Mustang Rally

If you are a fan of fast cars, don't miss the Annual Sturgis Mustang Rally held each Labor Day weekend. Lengendary Sturgis Main Street is filled to capacity with Mustangs from all over the United States.

Drifting, Drag Racing, Show N Shine, Parades and more keeps motoring enthusiasts busy all weekend.


Cushman Rally

Everyone has fun when they're in Sturgis.  In 2010 the city hosted the Cushman Club of America.  The group had tours, poker runs, a Show N Shine and a banquet.  We had as much fun hosting the event as the members had riding! 

We're looking forward to their return in the near future.

If you would like to hold your next event in Sturgis please let us know.  If your organization would like to be an official sponsor of our events please contact our office to discuss the many sponsorship opportunities available.

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Camaro Rally

Summer in Sturgis kicks into high gear at the Annual Sturgis Camaro Rally.  This event is all about the cars - vintage to new.   Camaro owners gather together in downtown Sturgis to enjoy drag racing, auto cross, poker runs through the beautiful Black Hills and a Show & Shine on Legendary Main Street.

The 2014 Camaro Rally will be held June 26 - 29.  Rooms fill early - Make your reservations now! 

News Flash
Rally Housing Rentals Offers Opportunities For Scams
Lodging for the 75th Annual Sturgis Motorcycle Rally is in high demand. The shortage of private housing for rent provides opportunities for scammers to try and make money from those hoping to secure homes during the event. Read on...
City Enters Into Long-Term Partnership With Harley-Davidson
Sturgis, SD – (January 15, 2015) The City of Sturgis is pleased to announce they have entered into a formal, long-term agreement with Harley-Davidson of Milwaukee, WI. Read on...
Rally & Events Department Moves To New Area In City Hall
The Rally & Events Department have moved their offices into what was previously the Water Department in Sturgis City Hall. The address and phone numbers remain the same. Read on...
contact us
City of Sturgis, 1040 2nd Street, Sturgis, SD • Ph: (605) 347-4422 • Fx: (605) 347-4861