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Vending Information
The Official 2016 Sturgis® Motorcycle Rally™ is Monday, August 8 - Sunday, August 14

Rally enthusiasts have a hard time waiting for the official start date and it's not uncommon for the City to be filled to the brim with vendors, spectators and other event related activities a week in advance of the official start.  

Main Street will be closed to Motorcycle only traffic from Friday, August 5 to Sunday, August 14.  During this time, only motorcycles will be allowed on Main Street between Middle and 4th Street as well as several side streets.  What this means for vendors is after August 5, it becomes extremely hard to park and unload merchandise in downtown Sturgis. 

If you already have a location and are in need for information regarding Licensing, Inspections or other regulatory information, follow this link to the Sturgis Motorcycle Rally website.

Vending Locations

The City of Sturgis regulates all vendors within the City limits of Sturgis.  For vending information at locations outside the City limits, please contact the Meade County Department of Equalization at 605-347-3818.   Map of City limits 

If you are considering being a vendor during the 2016 Rally, you will want to visit the website for information to help make your vending process as easy as possible.  You can find contact information for landowners, a list of city ordinances which pertain to vending and vendor manuals that contain a step by step process to becoming a vendor as well as supply all the needed forms for licensing. 

In general, there are many locations within the City that have vending opportunities.  Selecting the right vending location is important for a successful Rally experience.  Make sure all agreements are in writing and you have a full understanding of your location and amenities before you commit to a lease agreement.

City Owned Vending Areas - Now Leasing

The City of Sturgis owns and manages prime vending locations that are available for lease to the public.  Basic information about each location is provided on this web page.  If you need additional information, please call our Rally & Events office at 605-720-0800, ext. 220 or visit the website.

City of Riders Rally Vending - Outdoor

Sturgis, the City of Riders, strives to bring the best products & services to each & every Sturgis® Motorcycle Rally, offering everything Rally Attendees are seeking.

The 76th Anniversary Rally, August 8-14, promises to be an amazing event with a projected attendance of 450,000!

Don't miss out on the opportunity to showcase your products & services! For outdoor vendor space & sponsorship opportunities, contact Mark Playko at 614-668-1857



Rally Headquarters Inside pic for web_thumb.jpg
Shoppers enjoy browsing in air conditioned comfort.
City of Riders Rally Vending - Indoor

Armory / City of Riders

Located in a prime space on Famous Sturgis Main Street, this building is the original Rally Headquarters. Visitors will stop in to  register electronically, pick up Rally information at the City of Riders information booth, place a pin in the official visitor map & purchase merchandise from the various vendors offering everything from custom fit ear plugs to apparel & riding gear. 

City of Riders Headquarters offers the following:
  • Overnight Security
  • Air Conditioning
  • Public Restrooms
  • ATM
  • Wi-Fi Access
  • Pipe & Drape at each booth
  • Electricity
  • Vendor Parking
  • City Staff onsite during show hours

Show Hours are 9:00 a.m. until 9:00 p.m. Thursday, August 4
thru Saturday, August 13.

Vendor Set up is 3:00 p.m. until 8:00 p.m. on Tuesday, August 2
and 8:00 a.m. until 9:00 p.m. on Wednesday, August 3.  

Vendor Tear Down is 8:00 a.m. until noon on Sunday,
August 14. 

For indoor vendor space availability, please contact Autumn Lyons at 605-720-0800 ext. 220.       

Vendor Map    

All City properties are promoted on the Official Sturgis® Motorcycle Rally website and in the Official Rally Magazine.

The 76th Anniversary offers great opportunities to showcase and sell your products, so don't delay in securing your vending area today!

contact us
City of Sturgis,1040 Harley-Davidson Way, Sturgis, SD, 57785 • Ph: (605) 347-4422 • 

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