City of Sturgis
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Rally & Events Department
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Jerry W. Cole
Rally & Events Director

Autumn Lyons
Rally & Events Associate

Jennessa Scholl
Event Coordinator

1040 Harley-Davidson Way
Sturgis, SD  57785

Ph: (605) 720-0800
Fx: (605) 720-0801

Monday - Friday
8:00 am - 5:00 pm
The Rally & Events Department was formed to facilitate the needs
of visitors and vendors during the annual Sturgis® Motorcycle Rally™,
the Mustang Rally, Camaro Rally, Sturgis Supermoto, Gran Fondo,
Oktoberfest and over 18 other special events that take place
throughout the year. The Rally & Events Department is
responsible for coordinating special event operations within the city
 limits that include leasing city-owned properties, coordinating vendor
 permits and leases, processing requests for city services and
promotional efforts.

To learn more about the Sturgis® Motorcycle Rally™ visit our
Official Sturgis® Motorcycle Rally website and Facebook Page.    

Our Staff
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EVENTS - Contact Us
If you are interested in scheduling your next event in Sturgis, we
are happy to work with you.  Whether your event is a day or
 a week, we can provide 
information about upcoming schedules,
what amenities we can offer and how to get started with your
planning process. 

For current information on all our events, visit the Rally and Events Facebook Page and the Official Sturgis Events Website.

Sturgis Motorcycle Rally
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The Annual Sturgis® Motorcycle Rally™ turns our town of 6,800 into a city of over 450,000 each year.  In 2015 we hosted the 75th Annual Rally with an estimated attendance of 739,000!

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burn outs, stunt riding, great food and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Visit the official Sturgis Motorcycle Rally website for more information, and a list of events held throughout the week.

Future Dates: 
August 4 - 13, 2017
August 3 - 12, 2018

To learn more about street closures, attendance figures and other municipal-related data, visit the other Rally Department pages of this website.  See links on the left side of this page.

contact us
City of Sturgis,1040 Harley-Davidson Way, Sturgis, SD, 57785 • Ph: (605) 347-4422 • 

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