The Rally & Events Department was formed to facilitate the needs of visitors and vendors during the annual Sturgis Motorcycle Rally, the Mustang Rally, Camaro Rally, Off-Road Rally, Sturgis Musicfest, the Sturgis Hometown Market, and many other special events throughout the year.
The Rally & Events Department is responsible for coordinating special event operations within the city limits that include leasing city-owned properties, use of equipment, street closures, and other promotional efforts.

EVENTS - Contact Us 
If you are interested in scheduling your next event in Sturgis, we will be happy to work with you. Whether your event is a day or a week, we can provide you with the information you need to get started with your planning process. Special Event Application  

For current information on all our events, visit the City of Sturgis Rally and Events Facebook Page and the Official Sturgis Events Website.  You can also visit the Community Calendar on this website. 

City of Sturgis Motorcycle Rally Aug. 2-11, 2024.  Visit the official Sturgis Motorcycle Rally website to view schedules and news. 

The Annual Sturgis® Motorcycle Rally™ turns our town of 7,100 into a city of more than 450,000 each year. In 2015, when we hosted the 75th Annual Rally attendance was estimated at 739,000!

Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burnouts, stunt riding, great food, and new product manufacturing showcases.  If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.

Rally History - There are many publications devoted to the history of the Sturgis Motorcycle Rally.  This article, found on the Black Hills Knowledge Network, provides a brief summary of the Rally from the start to approximately 2015.

Find a vendor on the map. Each year, data is updated daily based on the most recent vendor license information.  Search by name, product, or location.  This database provides location information for vendors doing business within the City of Sturgis.   Learn how to become a temporary vendor in Sturgis.  For questions about getting a vendor license, please contact the Permitting Office at 605-347-4422 option 3.  For questions about vending on City property, call 605-347-4422 ext. 220.

2024 Rally Vendor Manual

Sturgis Rally Traffic Maps showing street closures and restrictions are posted each year prior to the event. 

Visit the official Sturgis Motorcycle Rally website for more information and a list of other events held throughout the week in the city and surrounding areas.

For information about officially licensed products, please call our office at 605-347-4422 option 2.

The Sturgis Brick Project To learn how to take part in the Sturgis Brick Project, please visit https://sturgissuperstore.com/

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