STURGIS – The countdown is on for the 85th Sturgis Motorcycle Rally, and the City of Sturgis is proud to welcome riders from across the globe.

Held August 1–10, the 2025 Rally is shaping up to be the most thrilling in its 85-year history. It continues to be a celebration of the culture, community, and freedom that defines motorcycling.

Riders from every corner of the world travel to Sturgis each August to experience world-class concerts, races, hill climbs, scenic rides, and the one-of-a-kind community that forms along the sidewalks of legendary Main Street.

At the heart of this year’s Rally is an extraordinary honor: Gloria Tramontin Struck has been named Grand Marshal of the 85th Rally. The announcement was made on July 7 — Gloria’s 100th birthday — marking a historic moment for the event and one of its most revered participants.

A lifelong motorcyclist, Struck began riding at 16 and has since traveled across all 48 continental states and much of Europe, always on her own bike until just recently. A member of the Motor Maids since 1946, she has inspired generations of women riders.

“Her grit, warmth, and unwavering commitment to the riding lifestyle embody the spirit of the Sturgis Rally,” said Sturgis Mayor Kevin Forrester. “It’s an incredible honor to have her lead this milestone year.”

The city will be hosting several events including the opening ceremonies on Friday, Aug. 1 with a parade down Main Street Sturgis at about 2:30 p.m. featuring the Budweiser Clydesdales.

The Clydesdales will lead the Opening Ceremony Parade down legendary Main Street, adding grandeur and Americana charm to this year’s event. Their presence is more than ceremonial — it’s a celebration of heritage, craftsmanship, and the enduring spirit of community.

Whether you're a lifelong rider or a first-time visitor, the sight of these powerful horses trotting proudly through downtown Sturgis is sure to be a highlight of this historic anniversary Rally.

Other city events include the Chief’s Ride on Wednesday, July 30, the Mayor’s Ride on Saturday, Aug. 2, and Military Appreciation Day on Tuesday, Aug. 5, which will include a flyover by a B-1 at 3 p.m. This year’s honorees for Military Appreciation Day include all city of Sturgis employees who have served in the military.

Rallygoers often describe the Rally as a reunion — meeting old friends at familiar haunts and forming new bonds along the way.

“The reason for all these years of success,” Forrester added, “is the beauty of the Black Hills and the brotherhood that forms among those who gather here.”

Whether it’s a first-time visitor leaning into a curve on Vanocker Canyon or a seasoned veteran catching a glimpse of Mount Rushmore through the trees on Iron Mountain Road, every journey to Sturgis is part of something bigger.

“I grew up in this town,” said Forrester, “and motorcycling is part of our community’s DNA. We work hard to make the Rally safe, memorable, and meaningful for everyone who attends. Whether this is your first Rally or your 50th, we welcome you to Sturgis. Please enjoy all we have to offer, stay safe, and make memories that will bring you back again.”

For full event details and updates, visit www.sturgismotorcyclerally.com.

Sturgis Motorcycle Rally Week highlights:

• Wednesday, July 30: 
  • Chief’s Ride with Sturgis Police Department, 8 a.m. with Kickstands up at 9 a.m.
• Friday, August 1:
  • 2 a.m. Main Street Sturgis closes. Only motorcycle traffic allowed through Sunday, Aug. 10.
  • 2:30 p.m. – Parade with Budweiser Clydesdales down Sturgis Main Street, followed by Opening Ceremony at Harley-Davidson Rally Point
• Saturday, August 2: 
  • 22nd Annual Mayor’s Ride, 8 a.m. Sturgis Community Center. Kickstands up at 9 a.m.
• Tuesday, August 5: 
  • Military Appreciation Day honoring City of Sturgis veterans, with a B-1 Bomber flyover at 3 p.m.
• August 1–9: 
  • Rally Headquarters open daily 9 a.m.–8 p.m. at 1019 Main Street, Sturgis Armory (air-conditioned)