STURGIS – With the 86th Sturgis Motorcycle Rally just one week away, U.S. Sen. John Thune praised the event's economic impact while recognizing the extensive planning and collaboration required to safely welcome hundreds of thousands of visitors to the Black Hills each year.

Speaking to local officials and community leaders Friday in downtown Sturgis, Thune reflected on his upbringing in Murdo, where his family, like many others, depended on tourism during the summer months.

"I know firsthand how important that business is to our economy out here in western South Dakota," Thune said, recalling that his family depended on summer tourism through jobs in hospitality, restaurants, and local attractions. "We want to make sure we're doing everything that makes it easier - not harder – and, less expensive - not more expensive - to be in business out here."

Thune congratulated Mayor Rod Bradley and city leaders on their preparations in anticipation of another successful Rally and thanked the many city employees, first responders, volunteers, and businesses whose work helps make the event a safe and welcoming experience for visitors from around the world.

Before speaking to community members, Thune visited with Sturgis Volunteer Fire Department Chief Scott Lensegrav about the unique challenges firefighters face during Rally week.

Their discussion focused on increased traffic, staffing needs, wildfire prevention, and public education efforts, including reminders for motorists not to discard cigarettes along roadways. They also discussed the importance of cooperation among local agencies to quickly respond to emergencies during one of the busiest weeks of the year.

Thune also spoke with Sheriff Pat West and Sturgis Police Chief Geody VanDewater to learn more about the extensive law enforcement planning that supports the Rally.

West explained that Meade County brings in additional personnel for patrol, dispatch, and jail operations and even reopens the county's former jail to accommodate the increased number of detainees during Rally week. Both law enforcement leaders emphasized that while months of planning go into the event, once the Rally begins, agencies must be prepared to respond to whatever challenges arise.

VanDewater and West also highlighted the close partnerships among local, state, and federal agencies, which share intelligence, coordinate resources, and work together throughout the Rally to ensure the safety of residents and visitors. Thune thanked the officers for their dedication, calling the Rally a monumental undertaking and praising the collaboration that has become a hallmark of the event.

Looking back on past Rally experiences, Thune recalled accompanying Sen. John McCain to Sturgis during the 2008 presidential campaign. McCain later described the visit as one of his favorite campaign stops because of the warm welcome he received from Rally attendees.

When asked about the economy, Thune acknowledged that higher grocery and fuel prices continue to affect South Dakota families and businesses. At the same time, he said he is encouraged that people continue to travel and that tourism in the Black Hills remains strong.

With the Sturgis Motorcycle Rally set to begin next week, Thune said the event remains one of western South Dakota's most significant economic drivers, supporting local businesses while showcasing the region to visitors from across the nation and around the world.