Dear Rally Exhibitor,

On behalf of the City of Sturgis, I would like to invite you to be a vendor at the 81st Annual City of Sturgis Motorcycle Rally, August 6 – August 15, 2021. We are proud to host one of the oldest and largest motorcycle events in the world and recognize that vendors contribute greatly to our success. We appreciate your interest and business in Sturgis.

All indications look like this is going to be an above average year for people attending the Rally. All our Tourism friends are saying that August is going to be the time people will start traveling again. Some campgrounds and motels are already filling up. The feeling of excitement is in the air. We can hardly wait.

If you are thinking of coming to Sturgis this year to exhibit, we suggest that you check the website for all of the updated vendor information. You can find detailed information and the applications needed at www.sturgismotorcyclerally.com under Vendor. I encourage you to review the vendor manuals which provide a step-by-step process and all the contacts you will need for being a vendor during the Rally. You can also contact the City of Sturgis Rally & Events Department at 605-720-0800, info@sturgismotorcyclerally.com or 1040 Harley-Davidson Way, Sturgis, SD 57785 with any questions.

If you need housing information, please check out our listings at https://www.sturgismotorcyclerally.com//lodging/ you can find anything from camping to complete houses to stay at while attending the rally.

When you do come please plan on joining us for the Vendor Appreciation Reception on Thursday, August 12, from 7-9pm at City Hall, 1040 Harley-Davidson Way. We appreciate and thank you for all the hard work you put into making this an enjoyable event that brings back participants from year to year.

Thank you for being part of what makes Sturgis the greatest Motorcycle Rally in the world!

Best Regards,

Jerry Cole

Sturgis Rally & Events

This complimentary message is being sent by the City of Sturgis and the Rally & Events Department to those vendors, sponsors, artists, and exhibitors who applied for a vendor license or tattoo artist license in the last three years. If you have received this email in error, please accept our sincerest apologies.



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