This page is your one-stop shop for all media related to the City of Sturgis. If you are a member of the press (local or visiting) and you will be in Sturgis for the Sturgis® Motorcycle Rally™, please register. By being a registered Media person, you will be invited to attend the daily press conferences and you can opt-in to receive the daily press releases that will keep you informed of what's happening during the Rally.
Media is allowed into most public areas including the Photo Towers on Main Street by showing your City of Sturgis media credentials. The City of Sturgis Media Pass does not work for events taking place on private property or outside City limits such as campgrounds or official ride destinations. The pass may not work for private entertainment venues such as racing events. Entry into private events is at the discretion of the promoter. The City of Sturgis does not require a permit to film, however, if you are filming for commercial purposes you are required to register with the Code Enforcement Office and some restrictions and fees may apply. You can reach the Code Enforcement Office by calling 605-347-4422 ext 214.
Registration - Media may register online at this site starting April 1, 2019.
Beginning August 1, 2019 Media Passes may be picked up at the front desk in the Sturgis Community Center located at 1401 Lazelle. This is the same location as the Harley-Davidson activation. Please park on the north side of the building near the creek.
A daily press conference will be held at 1:00pm (August 3-9 tentative) at the Sturgis Community Center. The Police Chief and representatives from several other law enforcement agencies along with sponsors and special guests will be present at this press conference. Interviews with these representatives and guests will be available at this time. All registered media is invited to attend the daily press conference.
Daily press releases and other news items will be posted here:
Photos and Videos
To view photos from previous Rallies, visit the Sturgis Motorcycle Rally Facebook Page . If you are searching for a particular photo or subject please contact our Public Information Office 605-347-4422 ext 6 or e-mail firstname.lastname@example.org.