Media Information
The 2025 City of Sturgis Motorcycle Rally will be held August 1-10
Registration is now open for MEDIA PASSES for the 2025 Sturgis Motorcycle Rally
You are not required to obtain a Media Pass to take photos or attend city-sponsored events. All our events are open to the public. Press briefings/updates will take place at 1 p.m. daily at the City of Sturgis Public Works campus, 1057 Dudley Street, Sturgis. By registering as a Media Partner, you can opt to receive daily press emails during the week of the Rally.
An official media pass will also gain you access to the Main Street Photo Tower, Sturgis Motorcycle Museum, and DaBus shuttle service.
If you are interested in covering concerts or other Rally-related events held at private venues or in campgrounds outside the city limits, you will need to contact those individual businesses to see what access requirements they have.
Any questions, email Deb Holland, Director of Communications & Outreach for the City of Sturgis at dholland@sturgisgov.com
Phone: 605-347-4422 Ext. 208
You can find out more about events and the history of the City of Sturgis Motorcycle Rally at sturgismotorcyclerally.com
Media Guide (sponsorship opportunities)
Sturgis Media Kit.pdf
Featured media
August 2020, Journey Museum segment on the History of the Sturgis Motorcycle Rally - Youtube 22 minutes.
Article - Sturgis History published in 1998 by the South Dakota Historical Society. Link to archive.
Information Sources
2023 Post Rally Summit presentation
The Sturgis Public Library and the Archives section of this website provide information and photos for research projects related to Sturgis and the surrounding area.
Find a Vendor - This database will help you find the physical location of vendors. Search by product, vendor name, or location. The data only includes those vendors who hold a current license in the City of Sturgis. Vendors are added daily all week before and during the event.
Contacts