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Media Information

The 2023 City of Sturgis Motorcycle Rally will be held August 4-13

Media registration for the 2023 event will open on July 1. Click here to register

You are not required to obtain a Media Pass to take photos or attend city-sponsored events.  All our events are open to the public. Press briefings/updates will take place at 1 p.m. daily at the City of Sturgis Public Works campus, 1057 Dudley Street, Sturgis. By registering as a Media Partner, you can opt to receive daily press emails during the week of the Rally. 

An official media pass will also gain you access to the Main Street Photo Tower, Sturgis Motorcycle Museum, Sturgis Dragway and DaBus shuttle service. 

If you are interested in covering concerts or other Rally-related events held at private venues or in campgrounds outside the city limits, you will need to contact those individual businesses to see what access requirements they have.

Any questions, email Deb Holland, Director of Communications & Outreach for the City of Sturgis. Phone: 605-347-4422 Ext. 208

You can find out more about events and the history of the City of Sturgis Motorcycle Rally at

2023 News Releases

Here is a link to the Daily Happenings during the 83rd City of Sturgis Motorcycle Rally (posted 08-02-23)

Sturgis partners with Dixxon Flannel

BEEF is BACK at the 2023 City of Sturgis Motorcycle Rally

The City of Sturgis to sponsor Black Hills Half-Mile 

Make Your First Ride Epic with ‘Ride With Us’ at Sturgis 

Countdown begins for 83rd Sturgis Rally 

Loop Rawlins opening ceremony performer.pdf 

Klock named Grand Marshall of 83rd Sturgis Motorcycle Rally.pdf 

Photos and Videos
To view photos from previous Rallies, visit the Sturgis Motorcycle Rally Facebook Page.
If you are searching for a particular photo or subject, please contact our Communications & Outreach Office at 605-347-4422 ext 208 or e-mail
Visit our webcams at They are up all year, with the exception of the Main Street Photo Tower, which is active only during the Motorcycle Rally.

City of Sturgis Motorcycle Rally 83rd logo

Media Guide (sponsorship opportunities)

Sturgis Media Kit.pdf 

Featured media 
August 2020, Journey Museum segment on the History of the Sturgis Motorcycle Rally - Youtube 22 minutes.
Article - Sturgis History published in 1998 by the South Dakota Historical Society. Link to archive.

Information Sources

2022 Post Rally Summit presentation: 

The Sturgis Public Library and the Archives section of this website provide information and photos for research projects related to Sturgis and the surrounding area.
Find a Vendor -  This database will help you find the physical location of vendors. Search by product, vendor name, or location. The data only includes those vendors who hold a current license in the City of Sturgis. Vendors are added daily all week before and during the event.


Regular office hours are 7 a.m. to 6 p.m. Monday - Thursday.  Offices are closed Friday - Sunday.  Exception - July 31 until Aug. 12 when offices are open daily. Please get in touch with us if you have media-related questions.
City of Sturgis Office of Communications & Outreach - Interview Inquiries, high-resolution photos & articles.
Deb Holland, office: 605-347-4422 ext 208
All correspondence can be mailed to the City of Sturgis, attn: Deb Holland, 1040 Harley-Davidson Way, Sturgis SD 57785.