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Media Information

The 2024 City of Sturgis Motorcycle Rally will be held August 2-11

Media registration for 2024 now open

You are not required to obtain a Media Pass to take photos or attend city-sponsored events.  All our events are open to the public. Press briefings/updates will take place at 1 p.m. daily at the City of Sturgis Public Works campus, 1057 Dudley Street, Sturgis. By registering as a Media Partner, you can opt to receive daily press emails during the week of the Rally. 

An official media pass will also gain you access to the Main Street Photo Tower, Sturgis Motorcycle Museum, and DaBus shuttle service. 

If you are interested in covering concerts or other Rally-related events held at private venues or in campgrounds outside the city limits, you will need to contact those individual businesses to see what access requirements they have.

Any questions, email Deb Holland, Director of Communications & Outreach for the City of Sturgis. Phone: 605-347-4422 Ext. 208

You can find out more about events and the history of the City of Sturgis Motorcycle Rally at


Here is the link to the American Flat Track media credential application. All media will need to complete for approval for the race on Sunday, Aug. 11, specifically:

American Flat Track Media Credentials are only available to professional journalists, photographers and videographers on assignment and over the age of 18. Media Credentials will not be issued to marketing or commercial representatives of media, advertising or public relations agencies, sponsors, suppliers, teams or additional riders. All requests MUST be submitted by a publication editor. Limit of one photo and one media per publication per event. Credential request deadline is 10 days prior to each event. No credentials will be issued after the deadline. All those applying for media credentials agree to the AFT Media Credential Guidelines. 

Media Guide (sponsorship opportunities)

Sturgis Media Kit.pdf 

Featured media 
August 2020, Journey Museum segment on the History of the Sturgis Motorcycle Rally - Youtube 22 minutes.
 Article - Sturgis History published in 1998 by the South Dakota Historical Society. 
Link to archive.

Information Sources

2023 Post Rally Summit presentation 

The Sturgis Public Library and the Archives section of this website provide information and photos for research projects related to Sturgis and the surrounding area.
Find a Vendor -  This database will help you find the physical location of vendors. Search by product, vendor name, or location. The data only includes those vendors who hold a current license in the City of Sturgis. Vendors are added daily all week before and during the event.


Regular office hours are 7 a.m. to 6 p.m. Monday - Thursday.  Offices are closed Friday - Sunday.  Exception - July 31 until Aug. 11 when offices are open daily. Please get in touch with us if you have media-related questions.
City of Sturgis Office of Communications & Outreach - Interview Inquiries, high-resolution photos & articles.
Deb Holland, office: 605-347-4422 ext 208
All correspondence can be mailed to the City of Sturgis, attn: Deb Holland, 1040 Harley-Davidson Way, Sturgis SD 57785.