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Media Information

The 2023 City of Sturgis Motorcycle Rally will be held August 4-13.  

Press briefings/updates will take place at various locations and times.  By registering as a Media Partner, you can opt to receive a daily press Email with information about the times and locations of upcoming media briefings.  Media registration for the 2023 event is not open yet.  Please check back closer to August. 

You are not required to obtain a Media Pass to take photos or attend City-sponsored events.  All our events are open to the public. If you are interested in covering concerts or other Rally-related events held at private venues or in campgrounds outside the city limits, you will need to contact those individual businesses to see what access requirements they have.  

For event schedules - visit our Official Facebook page. 



Photos and Videos 
To view photos from previous Rallies, visit the Sturgis Motorcycle Rally Facebook Page.
 If you are searching for a particular photo or subject, please contact our Media Office at 605-347-4422 ext 208 or e-mail
Visit our webcams at They are up all year, with the exception of the Main Street Photo Tower, which is active only during the Motorcycle Rally event.
August 2020, Journey Museum segment on the History of the Sturgis Motorcycle Rally - Youtube 22 minutes. 

Article - Sturgis History published in 1998 by the South Dakota Historical Society. Link to archive.

Information Sources:
2022 Post Rally Summit presentation: 

The Sturgis Public Library and the Archives section of this website provide information and photos for research projects related to Sturgis and the surrounding area.
Find a Vendor -  This database will help you find the physical location of vendors. Search by product, vendor name, or location. The data only includes those vendors who hold a current license in the City of Sturgis. Vendors are added daily all week before and during the event.


Regular office hours are 7 AM until 6 PM  Monday - Thursday.  Offices are closed Friday - Sunday.  Exception - July 31 until August 12 when offices are open daily. Please get in touch with us if you have media-related questions.
Sturgis Public Information Office - Interview Inquiries, high-resolution photos & articles.
Deb Holland, office: 605-347-4422 ext 208
 All correspondence can be mailed to the City of Sturgis, attn: Deb Holland, 1040 Harley-Davidson Way, Sturgis SD 57785.