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Media Information

The 2022 City of Sturgis Motorcycle Rally will be held August 5-14.  

Press briefings/updates will take place at various locations and times from August 5 -12.  By registering as Media, you can opt to receive a daily press Email with information about the times and locations of upcoming media briefings.  ONLINE MEDIA REGISTRATION IS NOW CLOSED. If you still want to register for a media pass, please go to the Sturgis Community Center at 1401 Lazelle between the hours of 7AM and 5PM and register at the front desk.  Media passes will be available for pick up at the Community Center starting August 3. 

You are not required to obtain a Media Pass to take photos or attend City-sponsored events.  All our events are open to the public. If you are interested in covering concerts or other Rally-related events held at private venues or in campgrounds outside the city limits, you will need to contact those individual businesses to see what access requirements they have.  

For event schedules - visit the official event website. 



RumbleOn Announces 10-Year Exclusive Sponsorship Agreement with the City of Sturgis, South Dakota for the City of Sturgis Motorcycle Rally.  Read the full article.

6/13/2022 Rusty Wallace Named 2022 Grand Marshal.   Wallace GM Press Release.pdf    

2021 NEWS - Official number of attendees - 555,000

2021 Rally Financial Report Presentation.pdf    

Link to FB video of the 2021 Rally Summit - Part 1 and Part 2 This video contains demographics, financials, and promotional strategies.

Statement about current Covid Status (8.25.2021)

Final DOT Traffic Count


Final SD HP Rally Tally

2021 Event Press Releases and Reports:

Final DOT Traffic Count Report
Final Police Department Report
Final SD Highway Patrol Accident Report

Photos and Videos 
To view photos from previous Rallies, visit the Sturgis Motorcycle Rally Facebook Page.
 If you are searching for a particular photo or subject, please contact our Media Office at 605-347-4422 ext 209 or e-mail
Visit our webcams at They are up all year, with the exception of the Main Street Photo Tower, which is active only during the Motorcycle Rally event.
August 2020, Journey Museum segment on the History of the Sturgis Motorcycle Rally - Youtube 22 minutes. 

Article - Sturgis History published in 1998 by the South Dakota Historical Society. Link to archive.

Information Sources:
The Sturgis Public Library and the Archives section of this website provide information and photos for research projects related to Sturgis and the surrounding area.

Find a Vendor -  This database will help you find the physical location of vendors. Search by product, vendor name, or location. The data only includes those vendors who hold a current license in the City of Sturgis. Vendors are added daily all week before and during the event.


Regular office hours are 7 AM until 6 PM  Monday - Thursday.  Offices are closed Friday - Sunday.  Exception - August 2-15 offices are open daily. Please get in touch with us if you have media-related questions.
Sturgis Rally and Events Department - Interview Inquiries, high-resolution photos & articles.
Christina Steele, office cell: txt or call 605-347-1331
 All correspondence can be mailed to the City of Sturgis, attn: Christina Steele, 1040 Harley-Davidson Way, Sturgis SD 57785.