Rally & Events Associate
1040 Harley-Davidson Way
The Rally & Events Department was formed to facilitate the needs of visitors and vendors during the annual Sturgis® Motorcycle Rally™, the Mustang Rally, Camaro Rally, Sturgis Supermoto, Oktoberfest and many other special events roughout the year.
The Rally & Events Department is responsible for coordinating special event operations within the city limits that include leasing city-owned properties, coordinating vendor permits and leases, processing requests for city services and other related promotional efforts.
To learn more about today's Sturgis® Motorcycle Rally™ visit our Official Sturgis® Motorcycle Rally website and Facebook Page.
Rally History - There are many publications devoted to the
history of the Sturgis Motorcycle Rally. This article, found on the Black Hills Knowledge Network, provides a brief summary of the Rally from the start to approximately 2015.
EVENTS - Contact Us
If you are interested in scheduling your next event in Sturgis, we will be happy to work with you. Whether your event is a day or a week, we can provide information about upcoming schedules, what amenities we can offer and how to get started with your planning process.
For current information on all our events, visit the Rally and Events Facebook Page and the Official Sturgis Events Website.
Sturgis Motorcycle Rally
The Annual Sturgis® Motorcycle Rally™ turns our town of 6,800 into a city of over 450,000 each year. In 2015 we hosted the 75th Annual Rally with an estimated attendance of 739,000!
Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burnouts, stunt riding, great food and new product manufacturing showcases. If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.
Visit the official Sturgis Motorcycle Rally website for more information, and a list of events held throughout the week in the city and surrounding areas.
August 3 - 12, 2018. The event begins the first Friday in August and lasts 10 days.
To learn more about street closures, attendance figures and other municipal-related data, visit the other Rally Department pages of this website. See links on the left side of this page.