Rally & Events Associate
1040 Harley-Davidson Way
The Rally & Events Department is located within Sturgis City Hall at 1040 Harley-Davidson Way. Due to the COVID-19 Pandemic, City Hall and all City Departments (with the exception of the Finance Office) are closed to the public until further notice. You may still reach employees or leave a message by calling the office at the phone number listed. Please visit our Facebook page for updates on event cancellations and changes.
The Rally & Events Department was formed to facilitate the needs of visitors and vendors during the annual Sturgis® Motorcycle Rally™, the Mustang Rally, Camaro Rally, Sturgis Supermoto, Oktoberfest and many other special events throughout the year.
The Rally & Events Department is responsible for coordinating special event operations within the city limits that include leasing city-owned properties, coordinating vendor permits and leases, processing requests for city services and other related promotional efforts.
2020 Vendor Information Update - COVID protocols.
EVENTS - Contact Us
If you are interested in scheduling your next event in Sturgis, we will be happy to work with you. Whether your event is a day or a week, we can provide you with the information you need to get started with your planning process. Event Application
Sturgis Motorcycle Rally
The Annual Sturgis® Motorcycle Rally™ turns our town of 6,800 into a city of over 450,000 each year. In 2015 we hosted the 75th Annual Rally with an estimated attendance of 739,000!
Besides the non-stop excitement found on our Legendary Main Street, motorcycle enthusiasts enjoy concerts, charity rides, burnouts, stunt riding, great food, and new product manufacturing showcases. If you haven't made the trip to Sturgis yet, we hope you plan to make the trip soon.
Rally History - There are many publications devoted to the history of the Sturgis Motorcycle Rally. This article, found on the Black Hills Knowledge Network, provides a brief summary of the Rally from the start to approximately 2015.
Find a vendor on the map. Each year, data is updated daily based on the most recent vendor license information. Search by name, product, or location. For the City of Sturgis only. Learn how to become a temporary vendor in Sturgis.
Sturgis Rally Traffic Maps showing street closures and restrictions.
Visit the official Sturgis Motorcycle Rally website for more information, and a list of events held throughout the week in the city and surrounding areas.
For information about officially licensed products please call our office at 605-720-0800.
Future Dates: The annual event always begins the first Friday in August and lasts 10-days.
August 7 - 16, 2020 (80th Anniversary) the 2020 Rally is on and we hope to see you here!
August 6 - 15, 2021
To learn more about street closures, attendance figures and other municipal-related data, visit the other Rally Department pages of this website. (See page links on the left side of this page.)